The Olympic Games effect how sports marketing builds strong brands

The Olympic Games effect how sports marketing builds strong brands

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Bibliographic Details
Main Author:	Davis, John 1960 Feb. 17-
Format:	Unknown
Published:	Hoboken, NJ Wiley 2012
Edition:	2nd ed
Subjects:	Sports > Marketing Branding (Marketing) Olympics > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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