The Olympic Games effect how sports marketing builds strong brands

Saved in:

Bibliographic Details
Main Author:	Davis, John 1960 Feb. 17-
Format:	Book
Published:	Hoboken, NJ Wiley 2012
Edition:	2nd ed
Subjects:	Sports > Marketing Branding (Marketing) Olympics > Economic aspects
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-470956
020	#	#	\|a 9781118171684 (pbk.)
020	#	#	\|a 1118171683 (pbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a GV721.5 \|b .D38 2012
100	1	#	\|a Davis, John \|d 1960 Feb. 17-
245	1	4	\|a The Olympic Games effect \|b how sports marketing builds strong brands \|c John A. Davis
250	#	#	\|a 2nd ed
260	#	#	\|a Hoboken, NJ \|b Wiley \|c 2012
300	#	#	\|a xviii, 398 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Sports \|x Marketing
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Olympics \|x Economic aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470956
964	#	#	\|c BOK \|d BM