The Olympic Games effect how sports marketing builds strong brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Hoboken, NJ
Wiley
2012
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xviii, 398 p. ill. 23 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781118171684 (pbk.) 1118171683 (pbk.) |
Olympic marketing