The Olympic Games effect how sports marketing builds strong brands

The Olympic Games effect how sports marketing builds strong brands

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Bibliographic Details
Main Author: Davis, John 1960 Feb. 17-
Format: Unknown
Published: Hoboken, NJ Wiley 2012
Edition:2nd ed
Subjects:
Sports > Marketing
Branding (Marketing)
Olympics > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 398 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9781118171684 (pbk.)
1118171683 (pbk.)

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