THIS IS SERVICE DESIGN THINKING Basics - Tools - Cases
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service d...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons
2011
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Introduction
- What is service design?
- Who are these service designers?
- How does service design work?
- What are the tools of service design?
- Applied service design
- Deep service design thinking.
This is service design thinking basics, tools, cases 
Principles of Services Marketing