THIS IS SERVICE DESIGN THINKING Basics - Tools - Cases

THIS IS SERVICE DESIGN THINKING Basics - Tools - Cases

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Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service d...

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Bibliographic Details
Main Authors: Stickdorn, Marc (Author), Schneider, Jakob (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2011
Subjects:
Service industries > Management
Online Access:Click Here to View Status and Holdings.
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