Social media ROI managing and measuring social media efforts in your organization

Social media ROI managing and measuring social media efforts in your organization

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Bibliographic Details
Main Author: Blanchard, Olivier
Format: Book
Published: Indianapolis, Ind Que 2011
Subjects:
Internet marketing
Social media > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Creating the social company
  • Aligning social media to business goals
  • Planning for performance measurement
  • Establishing clarity of vision, purpose, and execution
  • Understanding how social media plugs into the organization
  • The people principle
  • Establishing social media guidelines for the organization
  • Laying the operational groundwork for effective social media management
  • The new rules of brand communications in the age of social media
  • Listening before talking
  • Social media and digital brand management
  • Real-time digital support: fixing customer service once and for all
  • Social media program management: putting it all together
  • Creating a measurement practice for social media programs
  • ROI and other social media outcomes
  • F.R.Y (frequency, reach, and yield) and social media
  • Social media program analysis and reporting.

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