Social media ROI managing and measuring social media efforts in your organization

Social media ROI managing and measuring social media efforts in your organization

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Bibliographic Details
Main Author: Blanchard, Olivier
Format: Book
Published: Indianapolis, Ind Que 2011
Subjects:
Internet marketing
Social media > Economic aspects
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0789747413 
040 # # |a BTCTA  |d ITMB 
090 0 0 |a HM742  |b .B53 2011 
100 1 # |a Blanchard, Olivier 
245 1 0 |a Social media ROI  |b managing and measuring social media efforts in your organization  |c Olivier Blanchard 
246 1 # |a Social media return on investment 
260 # # |a Indianapolis, Ind  |b Que  |c 2011 
300 # # |a xvi, 292 p.  |b ill.  |c 23 cm 
500 # # |a Includes index 
505 1 # |a Creating the social company -- Aligning social media to business goals -- Planning for performance measurement -- Establishing clarity of vision, purpose, and execution -- Understanding how social media plugs into the organization -- The people principle -- Establishing social media guidelines for the organization -- Laying the operational groundwork for effective social media management -- The new rules of brand communications in the age of social media -- Listening before talking -- Social media and digital brand management -- Real-time digital support: fixing customer service once and for all -- Social media program management: putting it all together -- Creating a measurement practice for social media programs -- ROI and other social media outcomes -- F.R.Y (frequency, reach, and yield) and social media -- Social media program analysis and reporting. 
650 # 0 |a Internet marketing 
650 # 0 |a Social media  |x Economic aspects 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470939 
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