Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

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Bibliographic Details
Main Author: Salt, Simon
Format: Unknown
Published: Indianapolis, Ind Que 2011
Subjects:
Application software > Economic aspects
Business enterprises > Computer networks
Internet marketing
Online social networks
Location-based services > Computer networks
Social media > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Why should I bother?
  • Square pegs and round holes : where does this all fit?
  • Games people play
  • Introduction to location sharing tools
  • Industries making it work
  • Know your apps
  • Marketing to social location sharers
  • We're here all week : event marketing with social location sharing apps
  • Socially speaking : the social business
  • Plan, plan, and plan.

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