Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

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Bibliographic Details
Main Author: Salt, Simon
Format: Book
Published: Indianapolis, Ind Que 2011
Subjects:
Application software > Economic aspects
Business enterprises > Computer networks
Internet marketing
Online social networks
Location-based services > Computer networks
Social media > Economic aspects
Online Access:Click Here to View Status and Holdings.
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260 # # |a Indianapolis, Ind  |b Que  |c 2011 
300 # # |a x, 229 p.  |b ill.  |c 23 cm 
500 # # |a Includes index 
505 1 # |a Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan. 
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650 # 0 |a Social media  |x Economic aspects 
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