Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

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Bibliographic Details
Main Author: Salt, Simon
Format: Unknown
Published: Indianapolis, Ind Que 2011
Subjects:
Application software > Economic aspects
Business enterprises > Computer networks
Internet marketing
Online social networks
Location-based services > Computer networks
Social media > Economic aspects
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Social location marketing  |b outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites  |c Simon Salt 
246 3 0 |a Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites 
260 # # |a Indianapolis, Ind  |b Que  |c 2011 
300 # # |a x, 229 p.  |b ill.  |c 23 cm 
500 # # |a Includes index 
505 1 # |a Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan. 
650 # 0 |a Application software  |x Economic aspects 
650 # 0 |a Business enterprises  |x Computer networks 
650 # 0 |a Internet marketing 
650 # 0 |a Online social networks 
650 # 0 |a Location-based services  |x Computer networks 
650 # 0 |a Social media  |x Economic aspects 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470938 
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