Marketing defined, explained, applied
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| Format: | Unknown |
| Published: |
Upper Saddle River, New Jersey
Pearson Education
2012
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 371 p. col. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132719896 (pbk. : international ed.) 0132719894 (pbk. : international ed.) |
Critical marketing defining the field 
MARKETING RESEARCH AN APPLIED APPROACH