Relationship marketing
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| Format: | Book |
| Published: |
Oxford
Oxford University
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 361 p. il 25cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780199211562(pbk) 0199211566(pbk) |
Relationship Marketing Strategy and Implementation