Marketing plans for services a complete guide

Marketing plans for services a complete guide

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Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Frow, Pennie, Payne, Adrian
Format: Book
Published: Chichester, West Sussex, UK John Wiley 2011
Edition:3rd ed.
Subjects:
Service industries > Planning
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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