Marketing plans for services a complete guide

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Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Frow, Pennie, Payne, Adrian
Format:	Book
Published:	Chichester, West Sussex, UK John Wiley 2011
Edition:	3rd ed.
Subjects:	Service industries > Planning Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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