Marketing plans for services a complete guide

Saved in:

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Frow, Pennie, Payne, Adrian
Format:	Book
Published:	Chichester, West Sussex, UK John Wiley 2011
Edition:	3rd ed.
Subjects:	Service industries > Planning Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-470915
020	#	#	\|a 9780470979099 (pbk. : alk. paper)
020	#	#	\|a 0470979097 (pbk. : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD9980.5 \|b .M388 2011
100	1	#	\|a McDonald, Malcolm
245	1	0	\|a Marketing plans for services \|b a complete guide \|c Malcolm McDonald, Pennie Frow and Adrian Payne
250	#	#	\|a 3rd ed.
260	#	#	\|a Chichester, West Sussex, UK \|b John Wiley \|c 2011
300	#	#	\|a xv, 495 p. \|b ill. \|c 25 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Planning
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Frow, Pennie
700	#	#	\|a Payne, Adrian
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470915
964	#	#	\|c BOK \|d OM