Marketing plans for services a complete guide
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chichester, West Sussex, UK
John Wiley
2011
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 495 p. ill. 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470979099 (pbk. : alk. paper) 0470979097 (pbk. : alk. paper) |
Marketing Plans for Service Businesses a complete guide