The new rules of marketing and PR how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly

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Bibliographic Details
Main Author:	Scott, David Meerman
Format:	Book
Published:	Hoboken, NJ John Wiley & Son 2011
Edition:	3rd ed
Subjects:	Internet marketing Public relations
Online Access:	Click Here to View Status and Holdings.
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001	wils-470912
020	#	#	\|a 9781118026984(pbk.)
020	#	#	\|a 1118026985(pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1265 \|b .S393 2011
100	1	#	\|a Scott, David Meerman.
245	1	4	\|a The new rules of marketing and PR \|b how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly \|c David Meerman Scott
250	#	#	\|a 3rd ed
260	#	#	\|a Hoboken, NJ \|b John Wiley & Son \|c 2011
300	#	#	\|a xxxii, 366 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index.
650	#	0	\|a Internet marketing
650	#	0	\|a Public relations
700	1	#	\|a Scott, David Meerman. \|t New rules of marketing and PR
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470912
964	#	#	\|c BOK \|d OM