MARKETING MANAGEMENT
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, i...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
[date of publication not identified]
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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ESSENTIALS OF MARKETING MANAGEMENT