MARKETING MANAGEMENT
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, i...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
[date of publication not identified]
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-470908 | ||
| 005 | 201911412120 | ||
| 020 | # | # | |a 9780073529790 |q hardback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M3699 2010 |
| 100 | 1 | # | |a Marshall, Greg W. |e author |
| 245 | 1 | 0 | |a MARKETING MANAGEMENT |c Greg W. Marshall, Mark W. Johnston |
| 264 | # | 1 | |a Boston |b McGraw-Hill Irwin |c [date of publication not identified] |
| 264 | # | 4 | |c Ⓒ2010 |
| 300 | # | # | |a xxvi, 566 pages |b color illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Johnston, Mark W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470908 |
ESSENTIALS OF MARKETING MANAGEMENT