Essentials of marketing research
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| Format: | Book |
| Published: |
New York
McGraw-Hill Irwin
2010
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 398 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780073404820(alk. paper) 0073404829(alk. paper) |
ESSENTIALS OF MARKETING RESEARCH