ENTREPRENEURSHIP

The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a...

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Bibliographic Details
Main Authors: Hisrich, Robert D. (Author), Peters, Michael P. (Author), Shepherd, Dean A. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2013
Edition:NINTH EDITION
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Summary:The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice
Physical Description:xx, 587 pages illustrations 27 cm
Bibliography:Includes index
ISBN:9780078029196
0078029198