Advertising & IMC principles & practice

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Bibliographic Details
Main Author:	Moriarty, Sandra E. Sandra Ernst
Other Authors:	Mitchell, Nancy 1950-, Wells, William 1926-
Format:	Book
Published:	Harlow, England Pearson 2012
Edition:	9th ed., Global ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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