Advertising & IMC principles & practice

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Bibliographic Details
Main Author:	Moriarty, Sandra E. Sandra Ernst
Other Authors:	Mitchell, Nancy 1950-, Wells, William 1926-
Format:	Unknown
Published:	Harlow, England Pearson 2012
Edition:	9th ed., Global ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Moriarty, Sandra E. \|q Sandra Ernst
245	1	0	\|a Advertising & IMC \|b principles & practice \|c Sandra Moriarty, Nancy Mitchell, William Wells
246	1	#	\|a Advertising and IMC \|b principles and practice
250	#	#	\|a 9th ed., Global ed
260	#	#	\|a Harlow, England \|b Pearson \|c 2012
300	#	#	\|a 685 p. \|b ill. (chiefly col.) \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Mitchell, Nancy \|d 1950-
700	#	#	\|a Wells, William \|d 1926-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470859
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