Advertising & IMC principles & practice

Advertising & IMC principles & practice

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Bibliographic Details
Main Author: Moriarty, Sandra E. Sandra Ernst
Other Authors: Mitchell, Nancy 1950-, Wells, William 1926-
Format: Unknown
Published: Harlow, England Pearson 2012
Edition:9th ed., Global ed
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:685 p. ill. (chiefly col.) 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780273752929 (pbk.)
0273752928 (pbk.)

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