Management of electronic media

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast,...

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Bibliographic Details
Main Author:	Albarran, Alan B.
Format:	Unknown
Published:	Boston, MA Wadsworth Cengage Learning 2013
Edition:	5th ed
Subjects:	Mass media > Management
Online Access:	Click Here to View Status and Holdings.
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