Management of electronic media
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast,...
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| Format: | Book |
| Published: |
Boston, MA
Wadsworth Cengage Learning
2013
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| Edition: | 5th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. |
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| Physical Description: | xxii, 307 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781111344375 111134437X |
Management of electronic media