The future of global business a reader
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
New York
Routledge
2011
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 752 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780415800938 (hardback) 0415800935 (hardback) 9780415800945 (pbk.) 0415800943 (pbk.) |
Global marketing a decision-oriented approach