Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. 1951- George Edward
Other Authors:	Belch, Michael A.
Format:	Book
Published:	New York McGraw-Hill/Irwin 2012
Edition:	9th ed
Subjects:	Advertising Sales promotion Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-470725
020	#	#	\|a 9780071314404 (global ed. : pbk.)
020	#	#	\|a 0071314407 (global ed. : pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .B387 2012
100	1	#	\|a Belch, George E. \|d 1951- \|q George Edward
245	1	0	\|a Advertising and promotion \|b an integrated marketing communications perspective \|c George E. Belch & Michael A. Belch
250	#	#	\|a 9th ed
260	#	#	\|a New York \|b McGraw-Hill/Irwin \|c 2012
300	#	#	\|a xxxv, 769 p. \|b ill. (chiefly col.) \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Sales promotion
650	#	0	\|a Communication in marketing
700	1	#	\|a Belch, Michael A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470725
964	#	#	\|c BOK \|d BM
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|