Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E. 1951- George Edward
Other Authors: Belch, Michael A.
Format: Book
Published: New York McGraw-Hill/Irwin 2012
Edition:9th ed
Subjects:
Advertising
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxv, 769 p. ill. (chiefly col.) 29 cm
Bibliography:Includes bibliographical references and index
ISBN:9780071314404 (global ed. : pbk.)
0071314407 (global ed. : pbk.)

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