Outthink the competition how a new generation strategists sees options others ignore
"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that busi...
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Hoboken, NJ
John Wiley
2012
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THE ART OF THE ADVANTAGE 36 STRATEGIES TO SEIZE THE COMPETITIVE EDGE 
Out of context a creative approach to strategic management