The growth drivers the definitive guide to transforming marketing capabilities

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Bibliographic Details
Main Author: Bird, Andy
Other Authors: McEwan, Mhairi
Format: Book
Published: Hoboken, NJ Wiley 2012
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 1119953316 (hardback) 
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100 1 # |a Bird, Andy 
245 1 4 |a The growth drivers  |b the definitive guide to transforming marketing capabilities  |c Andy Bird and Mhairi McEwan 
260 # # |a Hoboken, NJ  |b Wiley  |c 2012 
300 # # |a xxi, 294 p.  |b ill  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Economic development 
650 # 0 |a Investments 
650 # 0 |a Market segmentation 
700 1 # |a McEwan, Mhairi 
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