The growth drivers the definitive guide to transforming marketing capabilities

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Bibliographic Details
Main Author:	Bird, Andy
Other Authors:	McEwan, Mhairi
Format:	Book
Published:	Hoboken, NJ Wiley 2012
Subjects:	Economic development Investments Market segmentation
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781119953319 (hardback)
020	#	#	\|a 1119953316 (hardback)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.127 \|b .B57 2012
100	1	#	\|a Bird, Andy
245	1	4	\|a The growth drivers \|b the definitive guide to transforming marketing capabilities \|c Andy Bird and Mhairi McEwan
260	#	#	\|a Hoboken, NJ \|b Wiley \|c 2012
300	#	#	\|a xxi, 294 p. \|b ill \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Economic development
650	#	0	\|a Investments
650	#	0	\|a Market segmentation
700	1	#	\|a McEwan, Mhairi
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470663
964	#	#	\|c BOK \|d BM
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