The growth drivers the definitive guide to transforming marketing capabilities
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| Format: | Book |
| Published: |
Hoboken, NJ
Wiley
2012
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 294 p. ill 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781119953319 (hardback) 1119953316 (hardback) |
The market segmentation workbook target marketing for marketing managers