The brand who cried wolf deliver on your company's promise and create customers for life
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| Main Author: | |
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| Format: | Book |
| Published: |
Hoboken, N.J.
John Wiley
c2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 204 p. 23 cm. |
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| Bibliography: | Includes bibliographical references (p. 193-195) and index |
| ISBN: | 9781118036761 (pbk.) |
The brand who cried "wolf" deliver on your company's promise and create customers for life