Pre-commerce how companies and customers are transforming business together

Pre-commerce how companies and customers are transforming business together

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Bibliographic Details
Main Author: Pearson,Bob 1962-
Format: Unknown
Published: San Francisco Jossey-Bass c2011
Subjects:
Consumer behavior > Technological innovations
Internet marketing
Customer relations > Technological innovations
Social media > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The rise of pre-commerce
  • The evolution of pre-commerce
  • The move from market research to customer insights
  • Meet the new influencers
  • The secrets to successful pre-commerce marketing
  • Building ambassadors for your brands
  • The tectonic plates of the pre-commerce world
  • How idea generation works
  • Customer support : the new revenue stream
  • Politics and business : reshaping our beliefs
  • Creating your intellectual network
  • Antibodies, enablers, and heroes
  • Conclusion : getting started

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