The power of framing creating the language of leadership
"This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethi...
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| Format: | Unknown |
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San Francisco
Jossey-Bass
2011
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| Series: | Jossey-Bass business & management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | "This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts"--Provided by publisher |
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| Item Description: | Revised ed. of: The art of framing |
| Physical Description: | xxii, 266 p. 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470494523 (hardback) 0470494522 (hardback) |
The art of framing managing the language of leadership