Marketing Of Hospitality And Tourism Service

• Main Author: Kumar, Prasanna (Author)
• Format: Book
• Language: English
• Published: New Delhi Tata McGraw-Hill 2010
• Subjects: Hospitality industry > Marketing; Tourism > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 349 pages illustrations 24 cm
• ISBN: 9780070670570; 0070670579

The book Marketing of Hospitality and Tourism Services is an effort in this context to provide the students of Hotel Management a one-stop reference for the hospitality and tourism services marketing. While compiling this book, an attempt has been made to cover the syllabuses of most of the Indian universities and institutes of hotel management under NCHMCT. Table Of Contents: Preface Acknowledgements List of Tables List of Figures 1. Introduction to Marketing 2. Introduction to Hospitality Services Marketing 3. Hospitality Marketing Mix 4. Product/Service Mix 5. Price Mix 6. Promotion Mix 7. Place Mix 8. People Mix 9. Process Mix 10. Physical Evidence Mix 11. Market Segmentation 12. Marketing Research 13. Consumer Behavior in Hotel Industry 14. Marketing Environment 15. Tourism Marketing Glossary References Index Special Features: Comprehensive coverage of five key topics in Hospitality Marketing:-Hospitality Marketing MixMarket SegmentationMarket ResearchConsumer Behavior in Hotel industryTourism marketing Coverage of latest trends in Hospitality Marketing:Hospitality PricingHospitality PromotionHospitality Distribution NetworkTQM in hospitality Marketing