Destination brands managing place reputation

Destination brands managing place reputation

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Bibliographic Details
Main Author: Morgan, Nigel (Author)
Other Authors: Pritchard, Annette, Pride, Roger
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 2011
©2011
Edition:3rd ed
Subjects:
Tourism > Marketing
Advertising > Tourism
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:New ed. of: Destination branding : creating the unique destination proposition. 2011
Physical Description:xvii, 370 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0080969305 (pbk.)
9780080969305 (pbk.)

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