Global marketing contemporary theory, practice, and cases

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Bibliographic Details
Main Author:	Alon, Ilan
Other Authors:	Vianelli, Donata, Jaffe, Eugene D.
Format:	Unknown
Published:	New York McGraw-Hill/Irwin 2013
Subjects:	Export marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-470246
020	#	#	\|a 9780078029271 (pbk. : alk. paper)
020	#	#	\|a 0078029279 (pbk. : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF1416 \|b .A47 2013
100	1	#	\|a Alon, Ilan
245	1	0	\|a Global marketing \|b contemporary theory, practice, and cases \|c Ilan Alon, Eugene Jaffe, with Donata Vianelli
260	#	#	\|a New York \|b McGraw-Hill/Irwin \|c 2013
300	#	#	\|a xxi, 602 p. \|b ill., maps \|c 26 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Export marketing \|v Case studies
650	#	0	\|a Export marketing \|v Case studies
700	1	#	\|a Vianelli, Donata
700	#	#	\|a Jaffe, Eugene D.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470246
964	#	#	\|c BOK \|d BM
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|