Global marketing contemporary theory, practice, and cases
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| Other Authors: | , |
| Format: | Unknown |
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New York
McGraw-Hill/Irwin
2013
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 602 p. ill., maps 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper) |
International and global marketing concepts and cases