Foundations of marketing

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Bibliographic Details
Main Author:	Fahy, John 1962-
Other Authors:	Jobber, David 1947-
Format:	Book
Published:	London McGraw-Hill Education 2012
Edition:	4th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-470238
020	#	#	\|a 9780077137014 (pbk.)
020	#	#	\|a 0077137019 (pbk.)
040	#	#	\|a EUE \|d ITMB
090	0	0	\|a HF5415 \|b .F33 2012
100	1	#	\|a Fahy, John \|d 1962-
245	1	0	\|a Foundations of marketing \|c John Fahy and David Jobber
250	#	#	\|a 4th ed
260	#	#	\|a London \|b McGraw-Hill Education \|c 2012
300	#	#	\|a xxiv, 359 p. \|b ill. \|c 27 cm
650	#	0	\|a Marketing
700	1	#	\|a Jobber, David \|d 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470238