Your customers' perception of quality what it means to your bottom line and how to control it
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| Format: | Book |
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New York
Productivity Press
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 199 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 185-186) and index |
| ISBN: | 9781439845813 (hbk.) 1439845816 (hbk.) |
All customers are irrational understanding what they think, what they feel, and what keeps them coming back