Public relations
This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfec...
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| Format: | Book |
| Language: | English |
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Oxford
Oxford University Press
2011
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| Online Access: | Click Here to View Status and Holdings. |
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PUBLIC RELATIONS