Public relations

Public relations

This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfec...

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Bibliographic Details
Main Author: Gordon, Averill (Author)
Format: Book
Language:English
Published: Oxford Oxford University Press 2011
Subjects:
Public relations
Online Access:Click Here to View Status and Holdings.
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