Marketing Management

Saved in:

Bibliographic Details
Main Authors:	Winer, Russell S. (Author), Dhar, Ravi (Author)
Format:	Book
Language:	English
Published:	Boston Prentice Hall 2011
Edition:	Fourth Edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000cam#a2200000#i#4501
001	wils-469229
005	2021102103424
020	#	#	\|a 9780136074892 \|q hardback
020	#	#	\|a 0136074898 \|q hardback
040	#	#	\|a DLC \|b eng \|c DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.13 \|b .W5476 2011
100	1	#	\|a Winer, Russell S. \|e author
245	1	0	\|a Marketing Management \|c Russell S. Winer, Ravi Dhar
250	#	#	\|a Fourth Edition
264	#	1	\|a Boston \|b Prentice Hall \|c 2011
264	#	4	\|c ©2011
300	#	#	\|a xxi, 506 pages \|b illustrations \|c 29 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. 462-479) and indexes
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Dhar, Ravi \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=469229
964	#	#	\|c BOK \|d AM
998	#	#	\|a 00250##a002.5.2\|\|00250##b002.5.3\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|