Marketing Management
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 506 pages illustrations 29 cm |
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| Bibliography: | Includes bibliographical references (p. 462-479) and indexes |
| ISBN: | 9780136074892 0136074898 |
Marketing channel development and management