Principles of marketing
This global edition has been edited to include enhancements making it more relevant to students outside the United States.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Prentice Hall
2012
|
| Edition: | FOURTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing