Principles of marketing

Principles of marketing

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This global edition has been edited to include enhancements making it more relevant to students outside the United States.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Boston Pearson Prentice Hall 2012
Edition:FOURTEENTH EDITION
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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