Principles of marketing

This global edition has been edited to include enhancements making it more relevant to students outside the United States.

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Unknown
Language:	English
Published:	Boston Pearson Prentice Hall 2012
Edition:	FOURTEENTH EDITION
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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500	#	#	\|a Indexes index
504	#	#	\|a Includes bibliographical references and indexes (pages I1-I36)
520	#	#	\|a This global edition has been edited to include enhancements making it more relevant to students outside the United States.
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526	0	#	\|a Principles and Practice Of Marketing \|b Bachelor of Business Administration(Hons)Entrepreneurship \|5 Faculty of Business Management
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