Principles of marketing
This global edition has been edited to include enhancements making it more relevant to students outside the United States.
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| Main Authors: | , |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Boston
Pearson Prentice Hall
2012
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| Edition: | FOURTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This global edition has been edited to include enhancements making it more relevant to students outside the United States. |
|---|---|
| Item Description: | Indexes index |
| Physical Description: | xxiv, 637 pages col. illustrations 29 cm |
| Bibliography: | Includes bibliographical references and indexes (pages I1-I36) |
| ISBN: | 9780273752431 027375243X |
Principles of marketing 
Principles of Marketing