Principles of marketing

Principles of marketing

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This global edition has been edited to include enhancements making it more relevant to students outside the United States.

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Book
Language:	English
Published:	Boston Pearson Prentice Hall 2012
Edition:	FOURTEENTH EDITION
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	This global edition has been edited to include enhancements making it more relevant to students outside the United States.
Item Description:	Indexes index
Physical Description:	xxiv, 637 pages col. illustrations 29 cm
Bibliography:	Includes bibliographical references and indexes (pages I1-I36)
ISBN:	9780273752431 027375243X