Unthinking the surprising forces behind what we buy
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Amer...
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| Format: | Book |
| Language: | English |
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New York
Business Plus
2011
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| Online Access: | Click Here to View Status and Holdings. |
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The consuming instinct what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
CONSUMER BEHAVIOUR Applications in Marketing
Market-driven thinking achieving contextual intelligence
