Unthinking the surprising forces behind what we buy

Unthinking the surprising forces behind what we buy

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Amer...

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Bibliographic Details
Main Author: Beckwith, Harry 1949- (Author)
Format: Book
Language:English
Published: New York Business Plus 2011
Subjects:
Consumer behavior
Consumption (Economics) > Psychological aspects
Marketing > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Unthinking  |b the surprising forces behind what we buy  |c Harry Beckwith 
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300 # # |a viii, 325 pages  |c 20 cm 
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520 # # |a What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us 
650 # 0 |a Consumer behavior 
650 # 0 |a Consumption (Economics)  |x Psychological aspects 
650 # 0 |a Marketing  |x Psychological aspects 
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